Marketing campaigns have evolved greatly during the past decades. While they mainly started out as print ads (as early as 1472, according to Infolinks), they then evolved into radio ads, TV ads, and finally internet ads. Internet ads are what we call Digital Marketing. According to the Digital Marketing Institute, "Digital Marketing is the use of digital … Continue reading What is Digital Marketing?
Tag: marketing campaign
Best and Worst Marketing Campaigns
There are so many great campaigns out there, it was hard to pick only a few... But here are my favourite ones: THE FUNNY ONES KFC In February 2018, KFC's business in the U.K. ran out of chicken. Yep. This ad ran full-page in Metro, the U.K.'s newspaper, followed by an apology by the company. We … Continue reading Best and Worst Marketing Campaigns
Mobile App KPIs
If you've designed an app and are ready to launch it into the world, there are a few things you might want to consider beforehand. Once you've researched your target market and performed your competitor research, come up with a solid marketing plan and define your KPIs. KPIs (short for Key Performance Indicators) are vital … Continue reading Mobile App KPIs
My Journey in Web Design 
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