In order to drive downloads of my app Homi, I decided to create 2 social media accounts to raise awareness. Both of them have links to the landing page https://homi-app.herokuapp.com/src/index.html where you can download the app. I chose Facebook, as everybody is on it, but also because when I interviewed my users, most of them said … Continue reading Social Media Strategy
Marketing campaigns have evolved greatly during the past decades. While they mainly started out as print ads (as early as 1472, according to Infolinks), they then evolved into radio ads, TV ads, and finally internet ads. Internet ads are what we call Digital Marketing. According to the Digital Marketing Institute, "Digital Marketing is the use of digital … Continue reading What is Digital Marketing?
There are so many great campaigns out there, it was hard to pick only a few... But here are my favourite ones: THE FUNNY ONES KFC In February 2018, KFC's business in the U.K. ran out of chicken. Yep. This ad ran full-page in Metro, the U.K.'s newspaper, followed by an apology by the company. We … Continue reading Best and Worst Marketing Campaigns
If you've designed an app and are ready to launch it into the world, there are a few things you might want to consider beforehand. Once you've researched your target market and performed your competitor research, come up with a solid marketing plan and define your KPIs. KPIs (short for Key Performance Indicators) are vital … Continue reading Mobile App KPIs
Finally, this term is coming to an end. I have to say, even though it's been a lot of work, I've really enjoyed it and have learnt a lot. Designing an app is not an easy thing to do, and it involves way more than I would have originally thought. From the research, looking at … Continue reading Creating Homi
As seen in the previous articles, React is all about components that interact with each other. This app is split in the following way: the Header at the very top App, the main container, fetches the data from the API, and renders : the SearchBar which allows the user to search for recipes. the RecipeList (which renders … Continue reading React App’s Application Development