What is Digital Marketing?

Marketing campaigns have evolved greatly during the past decades. While they mainly started out as print ads (as early as 1472, according to Infolinks), they then evolved into radio ads, TV ads, and finally internet ads. Internet ads are what we call Digital Marketing. According to the Digital Marketing Institute, "Digital Marketing is the use of digital … Continue reading What is Digital Marketing? →

Best and Worst Marketing Campaigns

There are so many great campaigns out there, it was hard to pick only a few... But here are my favourite ones: THE FUNNY ONES KFC In February 2018, KFC's business in the U.K. ran out of chicken. Yep. This ad ran full-page in Metro, the U.K.'s newspaper, followed by an apology by the company. We … Continue reading Best and Worst Marketing Campaigns →

Mobile App KPIs

If you've designed an app and are ready to launch it into the world, there are a few things you might want to consider beforehand. Once you've researched your target market and performed your competitor research, come up with a solid marketing plan and define your KPIs. KPIs (short for Key Performance Indicators) are vital … Continue reading Mobile App KPIs →

Creating Homi

Finally, this term is coming to an end. I have to say, even though it's been a lot of work, I've really enjoyed it and have learnt a lot. Designing an app is not an easy thing to do, and it involves way more than I would have originally thought. From the research, looking at … Continue reading Creating Homi →

React App’s Application Development

As seen in the previous articles, React is all about components that interact with each other. This app is split in the following way: the Header at the very top App, the main container, fetches the data from the API, and renders : the SearchBar which allows the user to search for recipes. the RecipeList (which renders … Continue reading React App’s Application Development →

React App’s Requirements & Functional Specification

This term at school, we have a new project: create a Single Page Application using React. WHAT'S REACT? React is a JavaScript library for building user interfaces using small, isolated and reusable pieces of code called components. I have actually previously written an article introducing React and JSX here. To find out more about React: https://reactjs.org/ … Continue reading React App’s Requirements & Functional Specification →

Conventions and Patterns in UI design

What are conventions and design patterns? They are basically a description of best practices when it comes to user interface design. They are a selection of "good solutions" developed over the years by experienced designers, based on what users have found convenient or likeable. An example that's easy to understand would be the one of … Continue reading Conventions and Patterns in UI design →

Introduction to React and JSX

React is a JavaScript library. It lets you compose complex user interfaces from small, isolated and reusable pieces of code called components. To give you a basic example of what it looks like: ReactDOM.render( <h1>Hello, world!</h1>, document.getElementById('root') ); A basic unit of JSX is called a JSX element. Here's an example of a JSX element: … Continue reading Introduction to React and JSX →

JavaScript Design Patterns

Design Patterns are used to write better maintainable and more efficient code. We usually write code to solve problems, and when those problems arise, we can notice that some of them are similar: they have common patterns. Which is where Design Patterns come: they are solutions to those common problems, and since they've been tried … Continue reading JavaScript Design Patterns →