I'm not one to complain but... (just kidding, I'm French!) One of the things that really annoys me is getting to the end of my shampoo bottle, when no product comes out and you end up throwing it away. So far, nothing to get upset about, right? Except that you don't realise just how much … Continue reading UX Problems
Tag: UCD
Empathising with Users (and their Wallet)
Last week in class we learned more about user empathy. For that we did a design thinking exercise: we watched a video featuring Ali describing what he liked and didn't like about his wallet. We were then asked to list 3 of those things, the ones that were "truly important to him". Among many things … Continue reading Empathising with Users (and their Wallet)
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