The Proposal

The Solution

Below, you can see my final prototype! As you can see, it isn't that different from the current Home page, as I don't want to confuse the users with too much change. What's new? A "Budget" button, that you can choose to use or not: if you want to search by destination and date as … Continue reading The Solution →

Decision Matrix

From the few user testing sessions I've done, more problems that need fixing came up. In order to decide which ones really need our attention, and which ones are more "future improvements', I've decided to build a decision matrix. This tool, like any other used for design process, can look very different depending on who … Continue reading Decision Matrix →

User Testing With Silverback

I did three user testing sessions using Silverback, and unfortunately the quality of each recording is quite bad, for various reasons... I asked the users the same type of questions: how often do they travel, which company/website do they normally use and why, what are their main criteria when booking (destination, budget, dates, etc). Their … Continue reading User Testing With Silverback →

Ryanair’s Task Flow and Prototypes

Let's say a user wants to book a flight without having a set destination, how would they do this? In this example, we'll assume they don't know you can do so through the Fare Finder tool, nor the Route Map. In this messy task flow, I have only used the journey taken if the user … Continue reading Ryanair’s Task Flow and Prototypes →

Ryanair User Interviews

The other day at work I had some free time and a bunch of bored colleagues, so I decided to sit them in front of Ryanair's website and see if they could find the Fare Finder feature, or if they had heard of it before. My first guinea pig was Megan, 25. When I asked … Continue reading Ryanair User Interviews →

Ryanair’s User Personas

Following the two empathy maps, I will develop the two personas I used further. I will also add a third one, as the parents/children combination is very frequent among Ryanair's users. A user persona is a fictitious character, created in order to understand our users better. The more details you can bring, the more real … Continue reading Ryanair’s User Personas →

Ryanair and its Fare Finder Tool

Ryanair is a leading low-cost airline that offers cheap flights, and that's pretty much it. You definitely do not book through them for a luxurious flight. After reading Ryanair's annual report and other documentations about the company, I've discovered they've been having troubles with screenscraper websites such as eDreams. Those websites sell Ryanair's tickets through their … Continue reading Ryanair and its Fare Finder Tool →

A bit about Ryanair’s History

Ryanair was founded in 1984 by the Ryan family. At first, because of regulations, it was only flying in the UK and Ireland, until in 1997, airlines were allowed to fly freely throughout Europe. Back then, flying was expensive, and considered a privilege. While all the European airlines started competing with one another, offering even … Continue reading A bit about Ryanair’s History →

On Procrastination

What is procrastination? If you've never experienced it, you are lucky! Unfortunately, doubt that's the case, as most people are procrastinators to a certain degree. The definition found in the Oxford dictionary is "The action of delaying or postponing something". Here is a very interesting TED Talk on the subject: According to Tim Urban, there … Continue reading On Procrastination →