In order to drive downloads of my app Homi, I decided to create 2 social media accounts to raise awareness. Both of them have links to the landing page https://homi-app.herokuapp.com/src/index.html where you can download the app. I chose Facebook, as everybody is on it, but also because when I interviewed my users, most of them said … Continue reading Social Media Strategy
Tag: unit 79
Mobile App KPIs
If you've designed an app and are ready to launch it into the world, there are a few things you might want to consider beforehand. Once you've researched your target market and performed your competitor research, come up with a solid marketing plan and define your KPIs. KPIs (short for Key Performance Indicators) are vital … Continue reading Mobile App KPIs
