Creating Homi

Finally, this term is coming to an end. I have to say, even though it's been a lot of work, I've really enjoyed it and have learnt a lot. Designing an app is not an easy thing to do, and it involves way more than I would have originally thought. From the research, looking at … Continue reading Creating Homi →

Competitor Analysis

As I mentioned in my previous article, I have decided to focus on the house hunting app idea, as I feel it is the one that would solve the most frustrations. I have therefore decided to look at a few competitors to get some inspiration for features. Most of them allow the users to create … Continue reading Competitor Analysis →

App Ideas

New project this term: come up with 3 app ideas, choose one, and design it. I have to say, I'm actually pretty excited about this! My 3 ideas were the following: House Hunting App Let's face it, anyone who had to go through it knows it: house hunting is an absolute nightmare, especially in Dublin. … Continue reading App Ideas →

The Proposal

The Solution

Below, you can see my final prototype! As you can see, it isn't that different from the current Home page, as I don't want to confuse the users with too much change. What's new? A "Budget" button, that you can choose to use or not: if you want to search by destination and date as … Continue reading The Solution →

Decision Matrix

From the few user testing sessions I've done, more problems that need fixing came up. In order to decide which ones really need our attention, and which ones are more "future improvements', I've decided to build a decision matrix. This tool, like any other used for design process, can look very different depending on who … Continue reading Decision Matrix →

User Testing With Silverback

I did three user testing sessions using Silverback, and unfortunately the quality of each recording is quite bad, for various reasons... I asked the users the same type of questions: how often do they travel, which company/website do they normally use and why, what are their main criteria when booking (destination, budget, dates, etc). Their … Continue reading User Testing With Silverback →

Ryanair’s Task Flow and Prototypes

Let's say a user wants to book a flight without having a set destination, how would they do this? In this example, we'll assume they don't know you can do so through the Fare Finder tool, nor the Route Map. In this messy task flow, I have only used the journey taken if the user … Continue reading Ryanair’s Task Flow and Prototypes →

Ryanair User Interviews

The other day at work I had some free time and a bunch of bored colleagues, so I decided to sit them in front of Ryanair's website and see if they could find the Fare Finder feature, or if they had heard of it before. My first guinea pig was Megan, 25. When I asked … Continue reading Ryanair User Interviews →

Ryanair’s User Personas

Following the two empathy maps, I will develop the two personas I used further. I will also add a third one, as the parents/children combination is very frequent among Ryanair's users. A user persona is a fictitious character, created in order to understand our users better. The more details you can bring, the more real … Continue reading Ryanair’s User Personas →